The recent announcement that Olympic archery will be hosted right here on the Fraser Coast is a game-changer—not just for Maryborough, but for our entire region. This isn’t just about sport. It’s about putting Fraser Coast on the global stage and seizing a once-in-a-lifetime opportunity to shape our future.
Imagine what we could achieve with a clear, coordinated sports tourism strategy—one that taps into the buzz of the 2032 Games and positions us as Queensland’s regional sporting capital. We have all the raw ingredients: a flat, scenic Esplanade perfect for triathlons, cycling, and fun runs; calm waters ideal for sailing, swimming, and fishing; and Maryborough’s equestrian grounds and natural bushland for everything from cross-country to adventure sports. Our underdeveloped—but full-of-potential—sports precinct could host basketball, netball, all codes of football, and more… if we get serious about investment and planning now.
The economic ripple effect could be enormous—accommodation, hospitality, retail, transport—every sector wins. But even more importantly, we give our young people something to be part of. Something to train for. To stay for. To be proud of.
But we can’t sit back and hope it all just happens. We need a strategic, region-wide push—complete with an annual sports tourism calendar, targeted events, and funding advocacy. Let’s rally local clubs, tourism operators, schools, and councils to act—together.
This is our moment. But it won’t wait.
What do you think—are we ready to step up and take the shot?
