Fifty years ago, Hervey Bay was little more than a sleepy seaside retreat with a population of just 10,737. Fast forward to 2025, and it’s a bustling regional city home to an estimated 68,000 people [1]—nearly a seven-fold increase. With the broader Fraser Coast Region sitting around 119,302 [1], Hervey Bay now carries the weight and promise of a true coastal hub.
So what sparked this transformation?
The 1980s were pivotal. In 1984, Hervey Bay was officially declared a city—just seven years after becoming a town. This status shift wasn’t just a title; it marked a new era of urban planning and investment. By 1991, the population had jumped to over 30,000, and by 2001, it reached 40,862. The city’s appeal to retirees seeking a relaxed, affordable lifestyle with ocean views turned it into one of Australia’s retirement hot spots.
Tourism played an equally powerful role. Hervey Bay’s calm waters and proximity to World Heritage-listed K’gari (Fraser Island) made it an eco-tourism favourite—especially for whale watching. With nature on its doorstep, Hervey Bay quietly built an economy on leisure, hospitality, and health services.
Today, Hervey Bay’s demographic is diversifying. More families and professionals are calling the region home, driving demand for schools, housing, and modern infrastructure. With the Fraser Coast expected to top 151,070 by 2046 [1], the challenge now is to grow smart—preserving lifestyle and nature while meeting the needs of a thriving population.
From fishing shacks to bustling esplanades, Hervey Bay’s story is only just getting started.
