Fraser Coast Property Industry Association

The Fraser Coast is growing—and fast. But how we grow matters more than how much we grow. That’s where the concept of gentle density comes in. It’s a way of increasing housing supply without losing the character, charm, or liveability that locals and newcomers love about Hervey Bay.

Gentle density is about adding diversity—not high-rises. Think dual occupancies, duplexes, small lot homes, townhouses, and walkable communities. It means creating more housing options in existing suburbs without overwhelming infrastructure or changing the feel of our neighbourhoods. Done right, it looks like it’s always belonged there.

Why does this matter? Because we’re facing a housing crisis. Young families, key workers, downsizers, and retirees are all competing for the same limited stock. And with large vacant blocks becoming harder and more expensive to develop, infill housing and better land use are becoming essential—not optional.

But here’s the kicker: our current development model—based on low-density urban sprawl—is expensive. With only 12% of our housing classified as medium density, we’re spreading services, roads, and infrastructure over a huge footprint. And that’s showing up in rising rates. More density done well means more ratepayers per kilometre of road, footpath, water and sewer pipe—helping councils keep long-term costs under control.

Hervey Bay is in a unique position. We have time, space, and community appetite to get this right. Imagine walkable hubs near schools, parks and transport. Imagine young people being able to stay in the region because they can afford to live here. Imagine older residents staying in the same suburb in a smaller, low-maintenance home without leaving their community.

Gentle density is how we grow smarter, not just bigger—and how we make this region more affordable for generations to come.